Expressive Methods Influencing the Audience from the Perspective of the Quran

Abstract

Various intellectual schools, cultures, and civilizations have long sought to convey their intended messages to audiences through diverse methods. Given that religious societies, particularly Islamic countries, require religiously grounded methods and theories of influence, it is essential for researchers and scholars in this field to refer to religious sources and texts to discover and examine them. The Quran, as the most valuable religious source for Muslims, holds a significant position in this regard. Considering the importance of speech and expression, the Quran has employed multiple expressive methods to achieve this goal. Therefore, it is necessary to investigate the expressive methods that influence the audience from the perspective of the Quran. This study, using a descriptive-analytical method, aims to extract methods of influence and audience persuasion. The findings indicate that the Holy Quran, since its revelation, has sought to attract the attention of audiences by employing expressive methods such as debate, admonition, questioning, dialectics, repetition, storytelling, analogy, parable, encouragement, warning, association of meanings, reminders, and recounting of unseen events. Since these methods originate from the infinite divine knowledge, they possess exceptional perfection and coherence, ensuring that they never become obsolete despite the passage of time and scientific advancements, maintaining their effectiveness across eras.