Practical Methods of Influencing the Audience from the Perspective of the Qur'an
Keywords:
Quran, influence, practical methods, audienceAbstract
Since its revelation, the Holy Qur'an has aimed to influence its audience in order to guide them toward the path of salvation. In this regard, this divine book has established communication with its recipients and employed various methods to persuade them. As the final divine message to humanity and itself a "clear proclamation" (balāgh mubīn), this magnificent book also teaches its followers the highest and most effective methods of influencing an audience. The present study seeks, through a descriptive-analytical method and by drawing upon Qur'anic verses, to identify practical methods of audience influence. The findings of this study indicate that the Qur'an—as a book of human guidance revealed by the Almighty and Omniscient God—undoubtedly utilizes the most effective practical techniques to convey its intended messages and impact its audience. Among these methods are: role modeling, gradual persuasion, presentation of miracles, face-to-face interaction, assertive confrontation, creating doubt, focusing on commonalities, creativity and innovation, public disclosure, sanctification, psychological framing, emphasis on influential centers, and diversification.
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